Lifecycle Marketing: Drive Growth & Retention

Nurturing the Customer at Every Step in the Journey

Traditionally, Customer Lifecycle Marketing is broken down into six components: Awareness, Acquisition, Onboarding, Execution, Retention, and Advocacy. At Sherpera, these components are encapsulated within our two program categories: Customer Acquisition, which covers Awareness, Acquisition, and Onboarding, and Customer Retention/Delight, which delves into Execution, Retention, and Advocacy.

Know Where You're GoingCustomer Acquisition

Navigating the Path towards Marketing Transformation

A "Customer Acquisition Program" helps in attracting and converting potential customers into paying clients. It involves identifying target audiences, devising and implementing marketing campaigns, optimizing conversion funnels, and leveraging various channels to maximize reach and drive revenue growth. A well-executed customer acquisition strategy is essential for business success.

Mapping Insights & Finding the Hidden TreasuresCustomer Retention & Delight

Guiding Your Journey to Informed Decision-Making

A "Customer Delight Program" fosters long-term professional relationships by rendering exceptional experiences to delight existing customers. It involves exceeding customer expectations through personalized communication, proactive support, loyalty programs, and continuous value addition. A robust customer delight strategy is crucial for customer retention and loyalty, and to maximize customer lifetime value.