Modernization is the agent of transformation
Your Stack is the Tool for Digital ExperienceDelivering Value through Platform ModernizationLuxury Travel & Hospitality companies often raise several common concerns regarding marketing technology. These complaints are rooted in being overly dependent on underperforming, highly verticalized tech vendors who overpromise but underdeliver. This shapes several challenges, particularly when attempting to employ those technologies in tandem to enable their team to deliver a great customer experience.
Studies show that luxury Travel & Hospitality marketing teams utilize only 33% of their existing marketing technology capabilities.
Studies have demonstrated that customers use an average of nine touchpoints to engage with companies before a purchase. If your technology can't bridge the gap between those touchpoints, the customer may choose not to engage with the intended brand experience of your company. History has repeatedly proven that relying on just one or a select few vendors does not deliver the desired results. One vendor can't be good at everything. When robust best-of-breed point technology solutions are combined together to create a modern platform, the customer can interact with your brand more efficiently rather than silos of technology.